深化中马产业联动，拓宽东盟出海布局——马来西亚驻华大使代表团莅临禾丰股份洽谈生食出口与海外共建项目

Deepening China–Malaysia Industrial Cooperation and Expanding Wellhope’s Presence in ASEAN Markets — Malaysian Ambassador to China Leads Delegation to Wellhope to Advance Raw Broiler Exports and Joint Development in Malaysia

8月11-12日，马来西亚驻中华人民共和国特命全权大使 Dato' Norman Bin Muhamad、ARG 集团创始人 Dato' Aziz Bin Idris 率领官方商务代表团莅临禾丰股份深度考察交流。禾丰股份董事长金卫东、总裁邱嘉辉牵头接待，肉禽产业化板块生食出口副总监邱嘉涛、助理副总裁兼人力资源总监刘敏跃等核心管理团队全程陪同对接。

From August 11 to 12, Dato' Norman Bin Muhamad, Ambassador Extraordinary and Plenipotentiary of Malaysia to the People’s Republic of China, and Dato' Aziz Bin Idris, Founder of ARG Group, led an official business delegation on an in-depth visit to Wellhope Group. Jin Weidong, Chairman of Wellhope Foods Co., Ltd., and Qiu Jiahui, President of the Company, welcomed the delegation. Senior management from the Broiler Integration Division, including Qiu Jiatao, Deputy Director of Raw Broiler Product Exports, Liu Minyue, Assistant Vice President and Director of Human Resources, and other key team members, accompanied the delegation throughout the visit.

代表团沿着禾丰全产业链考察路线，先后参观企业品牌展厅、标准化屠宰工厂与沈阳华康新新熟食加工基地，沉浸式调研禾丰覆盖饲料、养殖、屠宰、熟食加工、出口贸易的一体化产业体系，细致问询生食产品生产质控、海关出口资质、海外市场供给能力等核心环节，对集团标准化、规模化、全链条闭环运营模式给予高度关注。

During the visit, the delegation toured Wellhope’s exhibition hall, the broiler processing plant, and the Shenyang Huakang Xinxin Cooked Food Processing Base, gaining first-hand insight into the Company’s integrated value chain spanning feed production, broiler farming, slaughtering, food processing and export operations. The delegation asked detailed questions about quality control for raw broiler products, export qualifications and customs requirements, as well as Wellhope’s capacity to supply overseas markets. They also showed particular interest in the standardized, large-scale and fully integrated operating model.

高层座谈环节，双方立足RCEP东盟经贸机遇与禾丰全球化发展战略，围绕生食对马出口落地、马来西亚本土产业共建两大核心议题开展前瞻性、深层次磋商。

Building on the opportunities presented by RCEP and the ASEAN market, and in line with Wellhope’s global development strategy, the two sides held forward-looking, in-depth discussions on launching exports of raw broiler products to Malaysia and pursuing joint industrial development in Malaysia.

禾丰股份总裁邱嘉辉对马来西亚大使一行来访表示热烈欢迎。他表示，禾丰始终锚定全球肉禽食品供应链服务商的长期战略定位，国际化布局是公司高质量发展的核心支点，目前公司生鲜禽肉出口业务已覆盖全球多国，海外市场运营体系日趋成熟。马来西亚作为东盟核心消费市场，消费需求与禾丰高品质生食产品高度契合，市场增长潜力广阔。当前禾丰生食对马出口相关审批手续正在积极申报中，公司将全力打通贸易通关、冷链配送、本地分销全链条，稳步扩大双边禽肉贸易规模。着眼长远，禾丰计划与 ARG 集团建立深度战略绑定，依托双方产业、渠道、本土资源优势，在马来西亚落地本土化养殖、加工一体化产业项目，构建“中国技术输出 + 马来西亚本地生产、面向东盟全域分销”的跨国产业协同模式，打造中马农牧食品产业合作标杆项目，实现双向赋能、长期共赢。

Qiu Jiahui, President of the Company, extended a warm welcome to the Malaysian Ambassador and his delegation. He noted that Wellhope has long pursued its vision of becoming a global service provider across the broiler food supply chain, with international expansion serving as a key driver of the Company’s long-term growth. Wellhope’s raw broiler products are now exported to markets around the world, supported by increasingly well-established international operations. As a major consumer market within ASEAN, Malaysia has strong demand for high-quality raw broiler products, which Wellhope is well positioned to supply, making it a highly promising market for the Company. The regulatory approval procedures for Wellhope’s exports of raw broiler products to Malaysia are currently underway. The Company will work to streamline the entire process from customs clearance and cold-chain logistics to local distribution, while steadily expanding bilateral trade in broiler products. Over the longer term, Wellhope plans to forge a close strategic partnership with ARG Group. Drawing on complementary strengths in industrial capabilities, distribution channels and local resources, Wellhope and ARG Group plan to establish integrated broiler farming and processing operations in Malaysia. The cooperation will bring together Chinese know-how, local production in Malaysia and ASEAN-wide distribution, creating a cross-border model for industrial collaboration. The two sides aim to make the project a benchmark for China–Malaysia cooperation in the agriculture, livestock and food sectors and deliver lasting value for both parties.

马来西亚驻华大使充分认可禾丰在肉禽领域积淀的完整技术体系、严苛食品安全管控能力与成熟海外出口运营经验。大使指出，中马两国经贸往来根基深厚、农业产业互补性极强，马来西亚官方将主动发挥桥梁协调作用，全力推动禾丰生食出口业务高效落地，简化双边贸易流程、破除合作壁垒，持续夯实两国食品农产品贸易友好纽带，期待以本次对接为起点，带动两国肉禽养殖、食品加工全产业链联动升级。

Dato' Norman Bin Muhamad, Malaysian Ambassador to China, spoke highly of Wellhope’s comprehensive capabilities in the broiler sector, including its well-established technical expertise, stringent food safety controls and proven track record in international exports. The Ambassador noted that China and Malaysia enjoy longstanding economic and trade ties and that their agricultural sectors are highly complementary. He said the Malaysian authorities would actively coordinate and facilitate the launch of Wellhope’s raw broiler product exports to Malaysia, help streamline bilateral trade procedures, remove barriers to cooperation and further strengthen bilateral trade in food and agricultural products. He also expressed the hope that the visit would serve as a starting point for deeper cooperation and help promote closer collaboration across the broiler farming and food-processing value chains in both countries.

此次跨国高层交流，是禾丰落实国际化战略、深耕东盟市场的关键里程碑，进一步夯实了禾丰与马来西亚政企各界的互信基础，搭建起常态化长效对接沟通机制。未来，禾丰将持续以开放视野推进全球产业布局，依托自身全产业链核心优势，持续深化与马来西亚及东盟各国的贸易互通、产业共建，依托优质禽肉产品搭建中马民间友好桥梁，携手推动区域肉禽产业高质量协同发展，共创互利共生、繁荣共进的国际产业新格局。

This high-level visit and exchange marks a key milestone in Wellhope’s international expansion and deeper engagement in ASEAN markets. It has further strengthened mutual trust between Wellhope and Malaysia’s government and business sectors, while laying the foundation for regular, long-term dialogue and cooperation. Going forward, Wellhope will continue to expand its international presence, drawing on its strengths across the entire value chain to deepen trade and industrial cooperation with Malaysia and other ASEAN countries. Through high-quality broiler products and closer partnerships, Wellhope aims to foster closer people-to-people ties between China and Malaysia, promote greater collaboration and sustainable growth across ASEAN’s broiler industry, and contribute to broader international cooperation based on mutual benefit and shared prosperity.

——肉禽产业化人力资源总监 刘敏跃